Head of Global Marketing


: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Add your resume and apply to jobs with your Glassdoor profile. Create Profile. Job. My Client is a leading technology group dedicated to establishing a global asset transaction network using blockchain technology.. My Client believes they have a very compelling story, but need you to help them tell it! You'll have the opportunity to build a team around you and develop a strategy based on product marketing, media relations, community management, influencer marketing, growth features, and brand image. In our testing, influencer marketing and community management have been very valuable, but we can do so much more. We hope you'll be excited to build our marketing organization and strategy from the ground up.. What You'll Be Doing.... You'll develop our strategy and build an organization around that strategy to accelerate the growth of My Client's Global Markets.. We expect that you will:. Define and build a creative marketing strategy that is based on user feedback, funnel metrics, and hypotheses that you and your team have. Hire a team of marketers and freelancers to execute on growth plans. Develop brand strategy, positioning, messaging and visual brand identity. Direct product changes based on user feedback and leverage product to accelerate growth. Focus on conversion rates across the funnel and come up with retention marketing strategies that keep our customers coming back to play games with Parsec. Try new and exciting ideas that you think could cause step function changes in our marketing performance. They are looking for a diverse set of experiences, and no one will be ruled out for this role. That being said, they are hoping you'll have:. 7-10 years of experience working in B to C marketing, preferably at venture-backed technology companies. A track record of successfully implementing marketing strategies across the funnel. An analytical approach to marketing that you've used to understand and drive the growth levers at companies you've worked with before. Previous experience managing a few people on your team (globally is a huge plus). Demonstrated success with influencer, community management, and growth marketing strategies. Although not necessary, it's definitely a bonus if you've worked in the blockchain industry or have spent a significant amount of your free time watching videos about it on YouTube * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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